United States/Canada [change]     About  | Contact  | Support  |  Login

Call us toll free:

Call 613-216-1106

News Room

Return to previous page

Small Businesses Have Customers on Their Minds
Protus-sponsored survey by Hurwitz & Associates shows attracting and retaining customers is the top concern among small businesses

Ottawa (February 4, 2010) - While small business owners have many concerns heading into 2010, finding ways to attract and retain customers is by far their top priority. That is the message drawn from a survey of small businesses by research firm Hurwitz & Associates and sponsored by Protus, provider of web-based communication tools, Campaigner, MyFax and my1voice, for businesses.

According to the recently published 2009 State of Small Business Online Marketing Survey, 50 percent of small businesses surveyed placed attracting and retaining customers at the top of their list of business challenges for the upcoming year. The closely related "growing revenue" was second on the list at 15 percent. Improving cash flow, maintaining profitability and achieving better lead generation were also among the leading responses.

"Customers are always important, but in difficult economic times every customer relationship becomes even more precious," said Joseph Nour, CEO of Protus. "Small businesses want to avoid churning customers since it can cost as much as five times more to attract new customers than retain existing ones. The best strategy is to build a stable customer base and then work on attracting new customers from there. Maintaining quality communications is a critical part of that strategy."

Protus offers several online tools that help small businesses attract and retain customers, including:

  • Campaigner, a targeted, automatic email marketing service that supports the creation and distribution of professional email marketing campaigns. The tool is easy to set up and provides over 450 professional email templates and online forms to grow contact lists.
  • my1voice, a virtual phone service for small business that helps companies improve direct communications with customers and prospects through features such as a virtual receptionist, unlimited extensions, enhanced voicemail, smart call forwarding, voicemail to email and other capabilities that previously were only available to large enterprises that could afford expensive phone systems.
  • MyFax, the world's fastest-growing Internet fax service. MyFax helps businesses manage faxes and the costs associated with them by allowing faxes to be sent and received over the Internet. Faxes are sent through an email account or secure online server rather than a fax machine.

"Operating a small business can be challenging under any circumstances, but in the current economy of scarce credit, soft spending and decreased cash flow it is particularly difficult to compete with the bigger companies," said Nour. "Protus' online communications tools help small businesses weather the current storm by attracting and retaining customers today. They also position those organizations for growth and success when the economy does turn around."

To download a copy of the 2009 State of Small Business Online Marketing Survey, go to http://www.campaigner.com/lp/hurwitz.aspx. To learn more about Protus' product offerings, visit www.protus.com.

About Protus
Protus® provides the highest quality software as a service (SaaS) communications tools for small-to-medium-businesses (SMB) and enterprise organizations, including award-winning MyFax, the fastest growing Internet fax service; my1voice, the cost-effective, feature-rich virtual business phone service that travels with the user from phone to web; and Campaigner, a software-as-a-service email marketing solution with advanced automation features. Protus' commitment to delivering a superior user experience has resulted in a continually growing and loyal customer base of more than 400,000 subscribers, allowing market leadership in industries including finance, insurance, real estate, healthcare, transportation and government. For more information about Protus and its family of communication tools, call 888-733-7007 or visit www.protus.com.

MyFax for Personal or Small Business:
Internet Fax Overview
Plans & Pricing
Email Fax Test Drive

MyFax for Corporate:
Quick Quote
Join Us
Join Affiliate Program
Join Partner Program

Follow Us
Visit our Blog

Twitter   LinkedIn   Facebook   YouTube


Buy Now

Free 30 day Trial
Terms & Conditions
Report Fax Spam
apple-app google-app

© 2018 j2 Global, Inc. and its affiliates (collectively, "j2"). All rights reserved. MyFax® is a registered trademark of j2.  |  Terms and Conditions  |  Privacy  |  Sitemap

J2 Global