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Ottawa (November 25, 2008) - Campaigner (www.campaigner.com), a leading email marketing solutions provider, launched its 100 Days to Grow Your Business countdown in September to help retailers get the most out of their email marketing programs during the challenging 2008 holiday retail season. Campaigner has been delivering a free email marketing tip a day and will continue to offer tips to retailers throughout this crucial holiday sales period.

In November, Campaigner's 100 Days to Grow Your Business countdown focused on email deliverability and the importance for retailers to use a multi-channel approach in their email marketing campaigns.

December tips will focus on tactics for maximizing sales during the busiest shopping periods of the holiday season, such as 'Black Friday,' the day following Thanksgiving, and 'Monday' the Monday after Thanksgiving weekend when retailer's typically see a dramatic spike in online holiday sales. Tips will also offer retailers ideas on how to use testing and email marketing metrics to fine-tune their campaigns right up to the final weeks and days. Sample tips planned for December include:

  • Always check your metrics reports
  • Follow the ABC's of A/B tests
  • Try a win-back program for dead contacts
  • Focus on men - they'll be behind
  • Stress your shipment delivery dates
  • Announce a surprise deep discount

"Recent studies from the National Retail Federation and Consumer Reports indicate that many typical early-bird holiday shoppers have been holding back and pent up consumer demand could mean stronger sales than expected with the onset of Black Friday and Cyber Monday," said Luc Vezina, Campaigner's head of marketing. "Email marketing is one of the best ways for marketers to capitalize on this type of sales cycle that requires repeated outreach. Marketers can also continually fine-tune their campaigns right up to the final days of the holiday shopping season with last minute promotions and shipment delivery date alerts that can help close sales."

Retailers can find the archived email marketing tips and sign up for free daily tips throughout the 100 days countdown period, by visiting the 100 Days to Grow Your Business web site (http://www.campaigner.com/education/growyourbusiness.php?cid=PR100).

About Campaigner
Campaigner's software-as-a-service email marketing solutions enable organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way - resulting in more profitable relationships. It is part of a total Software as a Service (SaaS) business communications offered by Protus that also includes MyFax, the fastest-growing Internet fax service used by individuals, small, medium and large business, and the my1voice feature-rich virtual PBX service. Additional information is available at www.campaigner.com.


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