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New Job Hunting Guide Selects MyFax as Superior Recruiting Tool
MyFax internet-based faxing cuts through resume spam plaguing company recruiters; helps get job seekers noticed.
Ottawa, September 26, 2005 - Guerrilla Marketing for Job Hunters - a tactical guide to landing a desirable job - written by Jay Conrad Levinson and David Perry, cites My Fax internet-based fax services developed by Protus IP Solutions as an effective job-hunting tool.
True to its name, Guerrilla Marketing for Job Hunters presents the reader with less conventional tactics for landing a great job. In today's competitive job market, the book offers examples and anecdotes for the atypical job hunter.
MyFax, an Internet-based faxing solution developed by Protus, offers a non-conventional approach to job seekers looking to avoid tactics like cold calling and repetitive emails in today's intensely selective and competitive job market.
"The worlds of fax and the Internet have collided, creating a fusion that you can use to your advantage," says Joseph Nour, CEO Protus. "Since a vast number of potential jobs are not advertised to the general public, faxing dozens, hundreds or even thousands of resumes is part of an efficient job search. After all, any one of those faxes may lead you to your dream job."
Faxing can be one of the most effective trappings in your job hunting tool kit to ensure you project a positive, professional impression to your future employer. Unlike e-mail, fax gives definitive control over what the recipient sees: format, structure and design.
"Resume spam is a huge problem which employers are now fighting, using technology that will intercept and delete or reroute resumes to the HR department," says David Perry, co-author Guerrilla Marketing for Job Hunters. "Faxing, however, ensures your nicely formatted resume gets printed and delivered to the person you intended it to. For job hunters, faxing lets you "zig" when everyone else is "zaging!""
MyFax is an email-based fax service that enables users to send and receive faxes from their existing email account without a fax machine. Incoming faxes are sent directly to the intended recipient, remaining totally confidential. No hardware or software is required. Toll-free fax numbers are available throughout North America for no additional charge. MyFax offers an on-line sign-up, instant activation, credit card billing for $10USD/month or an annual fee of $110USD.
For further details about the MyFax service, please visit www.MyFax.com.
About the Authors
JAY CONRAD LEVINSON is the author of more than thirty-five books in the multi-million-copy-selling Guerrilla series, including Wiley's Guerrilla Marketing for Consultants. He was formerly senior vice president at J. Walter Thompson in the United States and creative director at Leo Burnett Advertising in Europe.
AVID PERRY is the author of Career Guide for the High-Tech Professional: Where the Jobs Are Now and How to Land Them As Managing Director of Perry-Martel International, one of North America's top executive search, recruiting, and placement firms he has negotiated more than $150 million in salaries
About Protus IP Solutions
Protus IP Solutions - a high-growth application service provider - offers value-added voice mail, email and fax to email services to businesses around the world. Our customers are involved in every industry sector, including finance, insurance, real estate, pharmaceuticals and retail. Whether they use our services across the company or for key operational requirements, our customers rely on Protus to simplify their voice, email and fax communications. We help them reach customers more effectively, process documents more efficiently and access information with greater speed. Protus solutions are sold both directly and through a network of worldwide partners, including major service providers. Online internet fax services are sold under the brand names of Virtual Fax for business users and MyFax for internet fax services targeted to SOHO users. Additional information is available at www.protus.com or www.myfax.com.